Integration. It is tempting to abandon “old school” marketing methods in favor of online marketing. Cost effectiveness, speed of transactions, widespread reach, and easy barrier to entry are an enticing blend. Add to the mix the options available to savvy marketers with Twitter, Facebook, Google, Foursquare and other venues and it is easy to ignore less sexy traditional marketing venues. At Bleeding Edge we have embraced and mastered the new technologies from day one, but have not given up on traditional marketing.

Has a marketing strategy been effective for you? Perhaps direct mail advertising or TV commercials? Print and newspaper ads? Don’t abandon – Integrate! Combine your offline and online advertising campaigns. Run TV commercials that you can repurpose as viral videos. Use print ads to drive traffic to your website. Use direct mail to mention the availability of specials for Twitter and Facebook followers.

Are you speaking at a networking event or trade show? Post pre-event surveys online using social media, then distribute collateral at the event. Use a Flip camera to record customer testimonials to post on a video blog which links to a white paper or case study. The possibilities of cross-media marketing are staggering. Contact us today and together we can analyze your business goals and determine the most effective mix of new and old that will maximize your returns!