“...emotion is not a luxury: it is an expression of basic mechanisms of life regulation developed in evolution, and is indispensable for survival. It plays a critical role in virtually all aspects of learning, reasoning, and creativity.” – Neurobiologist Antonio Damasio
We have had several potential clients come to us with poorly performing websites. Their common complaint? Their site’s functionality was not user friendly. In actuality the problem is often not functionality, it is aesthetics. Their sites were just plain ugly to look at. Things are not enjoyable because they’re easy to use. Things will be easy to use if they are enjoyable.
At Bleeding Edge we invest great effort in staying ahead of the technological curve and in keeping abreast of the latest research in web marketing, viral marketing, online advertising and of course search engine optimization and analytics but unlike many of our competitors, we understand that profitability is not determined by the number of hits your website gets. Profitability is determined by how many of those visitors stay on your site and if their experience is a positive one. We build high functioning sites that perform some amazing things for our clients, and we understand how to drive traffic to a site and measure that traffic. What differentiates us from our competition is how we target your demographics, drive them to your site and convert them to loyal customers.
From a study out of Ontario:
In the blink of an eye, 1/20th of a second, web visitors form an opinion of a company. Through something called the halo effect, every subsequent interaction on that site is colored: Judgements regarding credibility, usability & ultimately purchasing decisions.
From a Stanford Study:
The appeal of the overall visual design of a site, including layout, typography, font size and color schemes is the number one factor we use to evaluate a websites credibility.
The Bottom Line? Attractive things work better. We want things that are pleasing to succeed and are more tolerant of any issues. Understanding this marketing precept and applying it to every project we undertake allows us to help you succeed online and exceed your expectations.
How we think cannot be separated from how we feel.
For information on copywriting and messaging, click here.
To see more details on search engine optimization click here.
Take a look at the sidebar to the right for an overview of our eStrategy and Web Marketing Intensives, or contact us today to begin a conversation.
e-Strategy Intensive
For many clients, our e-Strategy Intensive helps to clarify their vision and hone in on their precise demographics by creating personas, and by building a structure that makes every project proceed more effortlessly and efficiently. Here is a brief outline of the process:
- Strategy Session
- Interview Session with Stakeholders
- Navigation and Visitor Persuasion Brainstorming
- Worksheet and questionnaire completion
- Virtual Strategy Session
- Worksheets for Stakeholders unable to attend the interview session
- Branding Questionaire for select customers eliciting comments on current perceptions of your company’s brand, online capabilities and user experiences.
- Completion of a report based on the information gathered from the Strategy Session and significant research after the workshop that includes the following elements:
- Organizational Overview
- Strategic Position Statement
- Competitive Market Review
- Visitor Profile and Personas
- Site Purpose and Goals
- Site Performance Goals
- Content Considerations
- Search Engine Optimization Strategy
