We have built an array of custom content management systems, subscription based systems and interactive sites - ranging from interactive forms to database integration, in real estate, employee benefits, health services and more.  Let us digress for a moment though and share a poem from another century:

It is the pervading law of all things organic and inorganic,
Of all things physical and metaphysical,
Of all things human and all things super-human,
Of all true manifestations of the head,
Of the heart, of the soul,
That the life is recognizable in its expression,
That form ever follows function. This is the law.
-Louis Sullivan, Architect 1896

Ah, but….

In a marketing research project, Japanese researchers set up two ATM machines “identical in function, the number of buttons, and how they worked.” The only difference was the arrangement of buttons and the screen. One machine was, subjectively, more attractive. In every instance this study was repeated researchers observed that subjects encountered fewer difficulties with the more attractive machine. The good looking machine worked better!

If form followed function, every e-commerce site would look the same, every online pharmacy would look the same, every search engine would look the same.  What did this story have to do with Bleeding Edge and our clients? Our programmers have an impressive track record of coding elegant, functional database driven websites, but the ultimate success of a project is dependent on a range of features beyond functionality.  Aesthetics, emotions and usability are inextricably linked to the success of an application.

For every client project we determine the goals of everyone with a stake in the project, arrange those goals in order of priority, integrate them and decide how success will be measured.  What sets Bleeding Edge apart from other programming firms is our focus on harmonizing all the elements of a project so that form and function work together to achieve measurable, quantifiable success.

Review a few of our projects that involve high end programming goals here, or proceed to our marketing section for (we think!) a fascinating glimpse into what goes on in a person’s mind when they are making a purchasing decision.